Application: ViewPure
This is probably the most down to earth website I have seen. It’s very similar to It’s so basic in it’s presentation but so profoundly simply. And I’d say that’s exactly what the creators of ViewPure want you to recognise. The premise of their site is to take YouTube videos and strip away all the other ‘nonsense’ that you don’t need when watching a tube video in class. There are no coments, no embedding or sharing options, no related videos – just the video you want.

There are three unique features to this site;
1. You copy the Youtube url or ID and paste it into their prompt, press create and you get access to the video.
2. Clicking the ‘Options’ button on the left allows you to tweak a few things. You can create your own url at pureview.com, a password to protect the link, whether you want it wide screen or standard 4:3, a white or black background, and as a final option, you can specify a particular time within the original clip for the video to start.
3. The third feature is an ability to drag the button up into your bookmark bar (or right click and favourite it in IE) so that whenever you are on a YouTube page you can immediately strip the video of all unnecessary elements.
Here’s an example of a video as presented through ViewPure of my kids using a FlipCamera.
Popularity: 7% [?]


